A gift that isn't more stuff

A gift for someone who has everything

They have the gadgets, the candles and the good socks. What they don't have is their name on a brick, with your words beside it, on a wall that keeps it.

Give them a brick

Last-minute, still personal

Nothing to wrap and nothing to post. They get an email a few minutes after you pay, with a private link to their brick.

Want something to hand over as well? If you wrote the brick yourself, print its QR card — a gift tag, a wallet card or a postcard. They scan it, and the wall shows them what you wrote. Thinking of naming a star after them instead? Here is a name a star alternative they can actually open. If it is already Christmas Eve, see the last-minute Christmas gift.

Write it, or let them

Write the brick yourself — their name, a date, the thing you'd never say out loud at dinner — and they open a finished gift. Or leave it blank, and they fill it in with their own photo and words.

Either way, they get a certificate with their name on it.

For a particular day, there are ideas for an engagement, a new baby, a retirement and every year of a marriage in anniversary gifts by year. At Christmas, see the personalised Christmas gift; every idea is under Gift ideas.

What people give

  • A thank-you to a parent

    For the lifts, the loans and the phone calls at midnight.

  • The date you met

    Two names, a place, and the day it started.

  • A first Christmas together

    In the new flat, with a photo of the wonky tree.

  • The dog's name

    For the friend whose dog really runs the house.

  • A big birthday

    Forty, seventy, a hundred — and a line for every decade.

  • A retirement

    Thirty-one years at the same desk, on a brick that stays put.

Write their brick

What should it say? You add who it is for on the next step.

No photo? Use a backdrop

Your brick

1 brick · €9

Each brick you add is €2, and past 6 just €1 — bigger bricks cost less per brick

Nothing is charged until you have chosen its spot.

Never miss the date

Leave their birthday — or any day that matters — and we'll email you two weeks before, every year, with 20% off a brick.

20% off one brick, in the reminder itself

The date

One email a year, nothing else. Every one has a link to stop them.

Is this a physical gift?

No, nothing is posted. It is a brick on the Wall of Forever, an online wall anyone can visit from its link. They get it by email with a certificate, and you can print a QR card to hand over.

When do they get it?

A few minutes after you pay, they get an email with a private link to the gift. Send it on the day you want them to open it.

Do they need an account?

No. The link in their email is all they need — no account and no sign-in.

Can they change it?

If you leave it blank, they write it, once. If you write it, they open it as you made it. Either way the brick stays in your account, and a blank gift nobody opens comes back to you after 30 days.

How much is it?

From €9 for a single brick, paid once.

Give them the one thing they don't have

Give them a brick